Reason It Rocks: There is a lot of content about Millenials and how to market to them since they are making up the majority of the workforce these days…but there is a lot that is not true. This article helps you put some things into perspective and gives you some real tips on how you can practically use marketing strategies to hook this demographics as well as silence some myths. Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved. https://www.currencypips.com/parallel-profits-review/
This year looks promising for digital marketers. It provides tremendous new opportunities for brands to engage and interact with its target market in a whole new way. Customer experience has become the most important factor for digital transformation, and 2018 will be more about personalized engagemnt. That's the scoop on digital marketing. As you can see, the internet is, by far, not the only place for marketers to gather success, even today. CPG companies may still choose to outsource nonstrategic capabilities or activities that third parties can offer at a higher quality, at a more rapid pace, or at a lower cost. Examples could include data management or development and maintenance of certain software programs and applications (such as digital payment systems or clickstream tracking). A digital marketing process is a broad term to explain any number of steps you take to achieve a digital strategy. In addition to using new analytic tools, we recommend that CPG companies create and monitor a dashboard of key performance indicators (KPIs). To make sure they're measuring the right things, they should calibrate how specific metrics relate to business results. For example, how does the number of clicks on a certain page correspond to a product's sales? Companies can then track the six to eight metrics most closely correlated with sales (Exhibit 3). The KPI dashboard should be recalibrated at least semiannually.